In this work, Wolton creates a critical theory of new mass media that have replaced the human and social dimension with technique. It is urgent to throw off the. Buy Internet y Despues? / Internet and Beyond (Mamifero Parlante) by Dominique Wolton (ISBN: ) from Amazon’s Book Store. Everyday low. “Ideología y comunicación de masas: La semantización de la violencia Retrieved from: http://www. e45acf/ Wolton, Dominique (). Internet, ¿y después?.

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This research study demonstrates that viewers of video clips on the Internet adopt a viewing attitude that is as despuss as the one adopted when watching unidirectional and traditional media.

Research on the attitude of the viewer of video clips woltoj the Internet is almost non-existent. The authors dispute owlton widespread myths and the few studies that suggest that most Internet users exercise the interactive potentiality of this medium.

The article focuses on Youtube Spain as the main referent of video consumption over the Internet, and demonstrates the initial hypothesis with quantitative data. Their methodology studies the behaviour of Internet users by analysing videos and , visits registered until the end of These results shed light on many questions, and open other interesting lines of research.

Despies television; despuex videos; viewer; Youtube; Web 2. The choice of Youtube: Conceptualization of the Web 2. Universe and total sample. Videos excluded from the sample. In fact, this research tries to break with the conventional idea that viewers interact online simply because they are offered the possibility of doing so.

In this line g research there are some studies that affirm that Internet TV was born with a component of social participation and interaction of which it can no longer be detached The Cocktail Analysis, Thomas and Dyson go further when they claim that the new generation of consumers finds difficult to align with the passive model of linear TV consumption.

This article agrees and proposes that audiovisual content on the Internet may have the same pacifying effect that television produces on viewers Ritzer, Deapues the same direction, Dominique Wolton warned that the reality is less multimedia than it seems. These authors Ritzer, Robison and Geofrey, Wolton, and Owen predict a passive role cominique the Internet user as an audiovisual content spectator over the Internet.

However, Castells proposes that the Internet is not an audiovisual space that can compete with film or television. Later, the rapid growth of the network bandwidth and its direct influence on the emergence of videos, made Castells to rectify, seven years later in a public speech, his theory and to state that television broadcasters should ally with the Internet if they wanted to survive Castells, Farhad Manjooan ICT expert, does not believe that the future of television is interactive.

In fact, he states in the online Slate Magazine that: We start from the basis that traditional television is not interactive, but we are going to develop this idea.

When we talk about interactivity of an active internet userwe refer to the interaction that goes beyond the choice of content, the deferred intfrnet of content, or what we call the clicking: But dominisue fact that television viewers have increased their use of the remote control does not mean that when they have a greater range of options they actually want to use them.

FLUP – Publics and Audiences

In fact, the current potential interaction that traditional television offers is limited to the selection of channels. We will have to wait for the further development of television with Internet access: In opposition to traditional television, the Internet is presented as the major example of despyes.

Internet offers higher possibilities of interaction than traditional television because of the fact that the interbet can become a sender and have an active role in the communication process. But we will refer to the potential interactivity offered by the Web 2. And, as it will be detailed in the methodology section, we chose the leading website in video consumption in Spain: YouTube Spain Alexa, For example, researcher Lerma Noriega regrets the low exploitation that the Mexican media makes of the potentiality of the Internet in their websites Lerma, But, what if Internet users watch online television on the Web with the same passivity with which they used to consume traditional broadcast television on the TV box?


In other words, interactivity will not only consist in the potentiality of having it.

Francisco se confiesa en el libro “Política y Sociedad”

This article focuses on the website YouTube Spain as a prime referent of the interactive Web 2. But we are going to quantify the number of Internet users who choose to only watch in comparison to those who actually participate. Since Google the owner of YouTube since does not provide any information about interactivity, we monitored and collected data to provide a response to a little investigated matter. Web surfing encourages a sort of multitasking consumption type, which is opposed to the comfortable attitude adopted when watching traditional TV.

New terms have been coined in Anglo-Saxon countries to analyse and define the new TV viewing model. Along traditional leanback viewers, accustomed to receive content, there emerged the leanforward multi-display viewers, habituated to find what they want to consume Grau, Our research hypothesis proposes that the passive role of adopted by TV h is also adopted by yy consuming audiovisual content over the Internet.

In other words, we propose that the traditional TV viewer does not take advantage of the potentialities offered by the online videos and, specifically, by the videos on YouTube Spain.

Our goal is to demonstrate that Internet users adopt a passive role when consuming online videos. To that end, we will dominiqe a methodology that allows demonstrating the posed hypothesis. To prove our hypothesis, we need to quantify the degree of interactivity of users when consuming online videos.

First of all, we must delimit the scope of analysis to the website YouTube as a referent of the Web interbet.

In the next section we will detail the quantitative methodology, although it should be noted that other qualitative tools, based on the observation, were necessary to its approach. At the beginning of the investigation, we also asked Google Spain for information to widen the field work and obtain data related to our goals. However, this action was not successful.

When asked, via email, about available data on interactivity, the communication department replied that Google does not provide such information.

The company only said that YouTube works to improve search personalization and to innovate in advertising. Nonetheless, the company shared important informative facts, like for example that every minute, 21 hours of video are uploaded worldwide, that YouTube Spain has This information only helps us to emphasize the importance of YouTube and to justify the importance of this study. It is precisely the inaccessibility to this information that motivates us to design a methodology that answers our hypothesis reliably and empirically.

The choice of YouTube: Because it is the leading provider of videos on the Internet in a large number of countries worldwide, including Spain. Specifically, YouTube is the fourth most visited website in countries like Spain, USA and Japan, among others, in the last quarter of In Spain, in terms of visits, YouTube is only behind the Spanish edition of the Google search engine the owner of YouTubethe social network Facebook, and Google in its native edition Alexa, Therefore, YouTube is one of the referents of the so-called Web 2.

While some authors affirm that it is just a trendy word, a marketing product, and a pointless term, this author accepts it as a new paradigm. If a key part of the web 2.

Elogio del Gran Publico – Teoria Critica de La TV

Applying this definition to YouTube, do users transform this website into a kind of global video store? However, it is not this participation that we are going to analyse among Internet users, but the one that is performed during the watching of audiovisual content. But the phenomenon of Web 2.


We believe that the data collected and the conclusions drawn in this research study will be extrapolated to the consumption of videos in other websites intenret even television channels that offer the possibility of real-time interaction through return channels.

This research addresses the role of the Internet user but does not delve into the role that the user plays when consuming videos. All videos collected and taken into account in this research were taken from YouTube Spain. YouTube allows video searches according to the following distinctions, among others: YouTube media player screenshot taken during the data collection in January A Sample of the 15 most viewed videos from 22 June to 28 September inclusive.

The sample included the 15 most viewed videos on Integnet at midnight and the information collected only included the number of views and ratings received. The sample covered 15 weeks and a total of videos and 11, visits. B Sample of the 15 most viewed videos by February The information collected included the number of comments and ratings left for each video.

The sample included 15 videos, which together amount for , visits. This drspues will allow us to observe the evolution of user interactivity. The information collected included the number of comments and ratings left in each video.

This sample adds a new interneg in interaction: The combined views of these 15 videos amount to , views. This sample aims to analyse the maximum degree of interaction since it includes the 15 videos that have received more comments and accumulate E Sample of the 15 videos with more video answers from the birth woltom YouTube Spain until 10 December This sample analyses the maximum degree of interaction between the videos that have received more video-responses.

These 15 videos sum up The 10th December was randomly selected as the last data collection day for the samples C, D, and E, just in order to assure that the work of collecting the data would be done at the same day. In Aprilduring the investigation and after the dominiuqe collection, YouTube modified its graphic dominiquee and changed its rating system of one to five stars with a simplified rating system of two options: New YouTube player screenshot taken on 9 May The existence of all these samples allows the comparison between different periods of time and to observe the evolution of interaction and the more or less active role of the Internet user.

Moreover, there are samples that add new variables of interaction for Internet users: Quantitatively, this article internef the behaviour of interndt based on the analysis of videos and , visits.

We believe that this sample is large enough to obtain results that can help us to respond the hypothesis. Undoubtedly, the data collection is one of the toughest stages of this investigation, in addition to its subsequent analysis.

With believe that the five samples constitute a large enough number of videos and visits to get results with some empirical significance within a universe in constant expansion.

We must highlight that eight videos were removed from the sample, which may induce to an error in the results. The reasons for this exclusion have been the following: A Three videos offered data that was contradictory or illogic: For example, a video was deleted from the sample of the 15 most commented videos from the birth of YouTube Spain until 10 December Below are the most remarkable results. The presentation of data follows the same order in which the different samples were described in the section 2.

Visits, ratings and weight fominique ratings sample of the 15 most viewed videos from June to December